Ever get that “grass is greener” feeling that your digital media competitors may have a leg up on you in how their organize and run their advertising operations? Here’s a chance to find out how you compare.
Operative is running an online survey of publishers with partners MediaPost and Digital Context Next (formerly the Online Publishers Association) to get at questions around the profitability and efficiency of their digital media business. Participants in the survey will receive a free copy of the research report on February 25, 2015. The survey questions explore publishers’ current and planned sales operations size, make-up, ad stack technology platforms, typical CPM rates, revenue structure and profitability.
The goal of the survey partners is to provide some benchmark data to assist industry players to make better assessments both about their own operations and how they compare to others in digital media.
We look forward to seeing the results and offering some of our own insights and data around this topic when the report is released.