Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Dex Media announced today that former Yellowbook CEO Joe Walsh will take over as its President and CEO, replacing Peter McDonald. It has been widely rumored for some time that Walsh was in line for a key role at Dex…
The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey's recent SMB Digital Marketing…
The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey's recent SMB Digital Marketing…
On Monday, BuildZoom announced it has raised $2.2 million. With the latest round of infusion, we asked the Co-Founder, Jiyan Wei, where the company is headed next. "Our goal is to bring transparency to consumers who are shopping for…
The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago. "This is my first SMB-focused Kelsey show in five years,"…
Content Marketing is the new black. Along with mobile marketing, it's the media category getting the most attention and investment these days. One question is how it's colliding with the likewise opportune area of local media & advertising. This is…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That?s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week's Analyst roundtable. While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed…
ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal…
After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item -- embedded below -- builds on an announcement made at the show from Agendize: It has…
Shopkick, the four year old mobile retail loyalty app that provides points for people coming into stores and virtual gift cards, has been sold to South Korean mobile services leader SK Planet for $200 million. SK Planet is expected to…
Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn't a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement…
YP, a local search platform for more than 80 million people across the U.S., announced that participating GrubHub restaurant listings will be integrated across YP's flagship consumer brands, including YP.com and the YP mobile app. The integration will allow…
Today at BIA/Kelsey's SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist -- particularly fitting (excuse the pun) for service SMBs out in the…
Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…