As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport, SVP Raj Mukherjee noted that the company is delivering on a new vision statement: “Empowering people to easily start, confidently grow and successfully run their own ventures.”
Mukherjee said GoDaddy is servicing its customers in three core ties: “basic identity,” “advantage identity,” and “marketing and back office.”
“Advantage identity” includes hosting and security, do it yourself websites, online stores and listings. “Marketing and back office” includes Domain specific email; Office 365; email marketing; invoicing and bookkeeping.