BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That’s especially true in high value verticals like professional services.

These factors are all coming together to make the phone call “the new click”. This involves lots of moving parts such as demand generation, search marketing, call sourcing, and call analytics. You can see all our past coverage of these topics here.

The topic will also be center stage at our Leading in Local: Interactive Local Media conference in San Francisco (Dec 3-5). We’ll have a heavy hitter roster of call monetization players to discuss what’s working, not working and where value will lie in the coming months.

The selfie video above goes into greater depth, and you can see our speaker roster below. We hope to see you at the conference.