The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
After Thinknear's Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below). The quick background on Location Scoring is…
Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond. But can local merchants get…
We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin' New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders…
Yelp has just announced it's adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue "ambiance" in richer ways than the previously-offered photos.…
Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old -- have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two…
Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
Phone-based digital payments haven’t really taken off – in part, because they aren't much easier to use than credit/debt cards. You've still got to take them out of your pocket. The notable exception is the phenomenon of My Starbucks Rewards…
Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
In all the excitement around mobile and location targeted ads, there's rarely public discussion to actually define ad strategies and formulate tactics. The blogosphere and generalist tech media instead speak in tired jargon about how mobile is changing the world.…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we've come to know on the desktop and bring them to the offline world (where most…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…