BIA/Kelsey’s Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session activity surge. For instance, 40 percent of consumers who leverage smartphones for local shopping do so once or more per day.
All of this points to the critical need for small-medium businesses (SMBs) to maintain accurate, fresh, engaging and non-duplicated content. Duplicate listings can confuse consumers and harm SEO rank, both of which impair the discoverability and selectability of a merchant.
On Thursday, June 5 at 2 p.m. eastern, Yext’s Christian Ward and Local SEO Guide’s Andrew Shotland join me for a free webinar examining the duplicates problem and proposing solutions and best practices for overcoming it. BIA/Kelsey will also share findings from its Local Commerce Monitor and Consumer Commerce Monitor studies that identify key disconnects between consumer shopping trends and SMB advertising/promotions habits, which are exacerbated by duplicates.
Also, attendees can access the new whitepaper from Yext – “The Definitive Guide to Duplicate Listings.” Register for the free webinar here.