Analytics are moving center stage for many “platform” companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements.
Brandify provides feedback on digital marketing efforts based on 200 + variables, including reputation, local SEO performance, social engagement, competitor benchmarking, reviews and comments, business listing analysis, and locator traffic. Where2GetIt envisions Brandify “bridging the gap between its online and offline features” with “real time local insights.”
Where2GetIt CEO Manish Patel, in a discussion with BIA/Kelsey, said that many of the company’s multi-location customers — ranging from Ben & Jerry’s Ice Cream Shops to Hunter Douglas shades — have been asking for a more comprehensive solution.
“They are faced with knitting together a patchwork of point products and services to protect their brand, improve visibility, local listing management, and local monitoring,” said Patel. Brandify “scores” their effectiveness in key areas, and makes it easier for them to determine how effective they’ve been.
While Brandify will continue to be developed as a standalone service for small and medium businesses, it will also be integrated into Where2GetIt’s platform for national brands and multi-location services, Patel added.
Where2GetIt CEO Manish Patel is presenting a DEMO today at BIA/Kelsey’s Leading in Local: The National Impact in Atlanta