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Upcoming Webinar: Bridging the Paid Search Gap

Are you making marketing decisions based solely on clicks and web conversions? Marketers who aren't including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example,…

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Strategic Deal to Boost Yelp, YP

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp's sales reach while at…

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Analyst Roundtable: A Week in Review

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content…

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Dex Media Focused on Digital Growth

Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving…

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