On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises.
BIA/Kelsey forecasts locally-targeted advertising and promotions spend by national businesses to approach $53 billion in the U.S. by 2017. As a result, brands are aggressively pursuing localized marketing initiatives to boost their visibility and drive both engagement and leads. In fact, BIA/Kelsey’s Local Commerce Monitor™ Wave 17 survey research indicates that digital media are three of the top five most widely-used channels by franchisees, with Facebook as the top choice. Meanwhile, they are also spending heavily on their online presence – more than $41,000 annually.
However, the question persists: How do adoption and spend translate into ROI-based success? In the webinar, we’ll probe the research more deeply to identify key opportunity/execution gaps. Then Surefire Social will share its point of view on best practices for conquering these challenges to drive real business results across local networks. Specifically, CEO Chris Marentis will look at how technology-enabled service can empower coordinated publishing, content marketing and lead generation strategy across all levels of an organization. Brand case study successes will also be shared.
Please sign up for the free webcast here.