Call Monetization Visualized

The age of smartphones… the age of big data… we’re also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure beats bar charts.

The latest is from our friends at Invoca. It’s top of mind for me in working on a few different reports on call monetization. The growth in mobile search is boosting call volumes to businesses, as we predicted and as our data indicate SMBs highly value.

This is giving rise to all kinds of pay-per-call, tracking, analytics, routing and management platforms including Invoca, Marchex, Ifbyphone and others. Stay tuned for my reports and meanwhile see lots of rich data below (including ours), infographic-style.

(click to expand.)

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