xAd Takes Home a Smartie
Congrats to xAd for winning an MMA “Smartie” award for Enabling Technology Company of the Year. This comes right after it was recognized by Business Insider for Hottest Pre-IPO Adtech startups.
xAd in many ways is carrying the flag of mobile local advertising and is pushing the ball forward (among other MoLo ad networks) with lots of innovative local ad targeting methods, formats and measurements.
As such, the award isn’t just a good vote of confidence for xAd, but a sign of broader adoption, appreciation and recognition of location targeting in mobile. We’ve come a long way since this, but there’s still far to go.
Congratulations to xAd and the rest of the winners in different categories, which are listed below. All of the runners up and categories can be seen here.
Industry Service Award: Cameron Clayton
Global Agency of the Year in Mobile: R/GA
Global Enabling Technology Company of the Year in Mobile: xAd
Global Marketer of the Year in Mobile: Mondelēz International
Global Publisher / Media Company of the Year in Mobile: WeChat
Global Operator of the Year in Mobile: Telefónica