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SMB Digital Marketing: GoDaddy Extends Beyond Registrations

By: 16 September 2013

One of the new local contenders is an old name: GoDaddy. The Phoenix-based company, which is anchored in registry services (and Super Bowl ads), has been working to leverage its SMB customer base with a series of moves, including the $75 Million purchase of Locu, a Single Platform-like company. At SMB Digital Marketing last week, GoDaddy’s GM of Presence and Commerce Raj Mukerjee and VP of Product Rene Reinsberg (the founder of Locu) spoke as surprise guests with BIA/Kelsey’s Mike Boland.

Reinsberg suggested that “SMBs love GoDaddy,” which he says as being perceived as a company that “really cares and want to help SMBs succeed.” SMBs, in fact, are a real focus of the new leadership team, much of which was imported from Yahoo, along with CEO Blake Irving. “We have big plans,” he says.

Mukerjee noted that eight million of GoDaddy’s 11 million customers are SMBs. Many of these are “super, super small with fewer than five or ten employees.” Their #1 need, he says, is to acquire customers. They also want solutions that are cost effective and drive traffic to their website. Mukerjee says his challenge to his team is to “enable SMBs to do that.” They aren’t at all focused on newfangled ideas like mobile sites, he adds.

 


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