Surefire Social’s SMB Visible: Integrated, “Coached Up” Digital Marketing

One of the more common debates in SMB digital marketing revolves around the DIY vs. DIFM dilemma. Is it realistic for a service provider to hand over its tech platform to a small merchant, or is high-level “done for you” assistance required? Surefire Social CEO Chris Marentis thinks the answer may lie somewhere in the middle.

The company recently released SMB Visible, its integrated social media, content marketing and SEO platform that helps SMBs tackle the fast-evolving discoverability challenge, where social signals, “earned backlinks”, fresh content and mobile optimization all have a hand in getting found.

Surefire Social’s proverbial special sauce, however, may be its network of “coaches” spread around the U.S. that work directly with clients to create their full digital footprint and generate a roadmap of editorial that drives engagement and leads. Certainly not DIY, but also different from many of the DIFM platforms that often take control out of the hands of the SMB and produce generic, high-level content that can at times homogenize brand voice and miss opportunities for direct customer engagement.

Marentis envisions building out the coach network to 100+ within two years to scale the SMB Visible platform. Also look for deeper movement into leads-based content.

This Post Has 2 Comments

  1. news about seo

    An outstanding share! I’ve just forwarded this onto a coworker who has been doing a little research on this. And he actually ordered me breakfast due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this matter here on your web site.

  2. Plumbers Reno NV

    These websites give both good and bad detailed facts from
    previous customers about companies they have used. Asking these questions and
    any others you can think of will help make sure that you get the
    best possible service from your chosen plumber.
    Now I believe you have got such confidence that you can choose a Plumber manually.

    Here is my page … Plumbers Reno NV

Leave a Reply

Your email address will not be published. Required fields are marked *

11 − 11 =