Home » Conference Video, Online/Interactive, Video Posts

Video: Franchises Go Local

By: 18 June 2013

Last month I presented to the International Franchise Association “Fran Camp” conference in Atlanta. To capture and prepare for the presentation, I recorded some of the slides and audio which you can see in the video embedded below.

The point of the presentation was a crash course in mobile and local advertising . Not only is that a central theme for us, but is appropriate for Franchises which have combine national marketing resources with local orientation.

Because the presentation was made to Franchises, it’s not necessarily about franchises. However the last 15 minutes focus on our LCM survey and the Franchisee portion of its respondents.  The rest deals with mobile trends and case studies.

Assuming you don’t have the time (or desire) to watch the full 54 minute clip, the main chapters are written below in case you want to skip around to any parts that may be of interest.  Stay tuned for more video on these and other topics.

Presentation Agenda (click to skip to that chapter of video)

Mobile by the Numbers
Local Ad Targeting
Mobile Presence: Half the Battle
Mobile & Social: Going Native
Franchise Development
Franchise SoLoMo Report card

No Comment

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.