So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search and Database Publishers to try to answer this question.
BIA/Kelsey will produce the second day of the EASDP’s Annual Congress in Toledo, Spain. The day-long session will take place on Friday, Sept. 21, led by BIA/Kelsey analysts and featuring speakers with a hands-on appreciation for the risk and opportunity involved in transforming local media companies into dynamic digital players.
Among the featured speakers at this daylong session:
Trevor Nadeau, Managing Director, Yellow Medya, Turkey. Nadeau has been leading a true top to bottom transformation at Yellow Medya, from its traditional Yellow Pages heritage into a business that is all about enabling SMBs to participate in SoLoMo. He will offer a primer on how to turn a traditional business around, successfully and in short order. (Look here for an interview with Trevor later this week.)
Paul Reich, Director of Sales — Europe, Yelp. Reich will walk through the experience of building a stand-alone social-local-mobile sales organization in Europe, and will offer insight into the highly competitive market opportunity Yelp is pursuing — engaging consumers with rich social content.
In addition, BIA/Kelsey analysts Matt Booth and myself will offer our own grounded observations on the European local opportunity in a session titled, “A View Into Europe’s Digital Future — Outlook and Forecast From BIA/Kelsey.”
Check here for more information on the congress and BIA/Kelsey’s participation, and to register for the event. Toledo, Spain, is a historic city easily accessible from Madrid’s Barajas Airport.
The EASDP congress follows BIA/Kelsey’s SMB Digital Marketing event in Chicago, which runs Sept. 17-19 at the Hyatt McCormick Place in Chicago (my home town). Look here for details soon on speakers at SMB, which will focus on opportunities for organizations selling digital media and marketing solutions to SMBs.