A good case in point is profiled in a recent NetNewsCheck article: “NC Digital ‘Town Square’ Gets Lift From Radio.” The story discusses how Chapelboro, a sister website to Chapel Hill’s WCHL-AM, is now netting 25 percent of the company’s overall revenues. How did it all work? You can read the full story here.
In our Investing in Radio Market Report, we reported that local radio stations saw a 15 percent increase to $439 million for total online revenues. Local radio stations are making significant strides to bolster their online activities, and it is generating noticeable revenues.