Case Study: Why Nets 25% of Radio Revenues

In our Investing in Radio Market Report, we reported that local radio stations saw a 15 percent increase to $439 million for total online revenues. Local radio stations are making significant strides to bolster their online activities, and it is generating noticeable revenues.

A good case in point is profiled in a recent NetNewsCheck article: “NC Digital ‘Town Square’ Gets Lift From Radio.” The story discusses how Chapelboro, a sister website to Chapel Hill’s WCHL-AM, is now netting 25 percent of the company’s overall revenues. How did it all work? You can read the full story here.

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