NBC Universal announced the launch of the Universal Games Network (UGN), a new platform that integrates NBCU’s gaming efforts across its television networks and online properties this week. UGN is a white-label solution that will aggregate NBCU’s most popular online, mobile and social gaming efforts around one platform that is customizable by business unit. UGN products allow fans to play games, engage and consume content, amass reward points and redeem points for both real and virtual goods across all NBCU gaming properties. In addition, Facebook Connect integration will allow fans to play in tournament style games with their friends.

For advertisers, the new platform offers a single destination to reach 115 million fans, a part of the burgeoning gaming audience across NBCU’s digital properties. In the future, there is the possibility that advertisers will be able to take advantage of the integrated big data analytical capabilities of the system to maximize both the reach and efficiencies of their buys. The UGN platform also provides a turnkey solution for business partners to track fan engagement, target content to specific audiences, and create future experiences based on popularity and demand.

Universal Games Network is being announced in conjunction with NBCU’s digital upfront and is slated to launch in Q4 of this year.