Google’s GoMo effort just took a step forward by offering free do-it-yourself mobile website creation. GoMo, for those unfamiliar, is the search giant’s program to evangelize the benefits of websites that are optimized for mobile devices.
The goal is cleaner sites, “thumb friendliness” and prominent calls to action conducive to mobility (think click-to-call, or directions). Google’s goal is also to expand the friendliness and use of the mobile Web — where search is central — compared with native apps.
The new offer is care of our friends at DudaMobile, who were already partners in the GoMo program. In addition to the goal of getting things going on the mobile Web, this could drive ongoing Duda subscriptions, as the free period ends after a year.
The GoMo program essentially makes Duda’s “Premium” package free for that year, including creation and hosting ($108 value). Its tiers of service otherwise look like this (click to expand):
BIA/Kelsey Competetive Intelligence Lead Celine Matthiessen went as far as to create a free mobile version of her website. She claims it took about 15 minutes and she’s now set up with a nice looking mobile site.
This ease of use is one of Duda’s claims to fame. Content is pulled from a desktop site so it’s populated quickly and subsequent updates don’t have to be made in two places. And this is very much geared toward individuals and SMBs. Google writes
Please note that DudaMobile’s technology is best for converting simple sites. If your site uses a lot of Flash content, framesets or e-commerce, we suggest that you Go Mobile by talking to your agency or working with one of the developers here.
Here are some of the screen shots Celine sent me, which show the setup process, including picking a template, calls to action and check-out.