Yellow Medya, Turkey’s Yellow Pages publisher, announced this week the release of its Brand SoLoMo location-based engagement platform. It allows brand owners to geo-code every point of sale, whether physical or virtual. In addition, it maintains a point of sale inventory database that is deployed to whichever social, local and mobile platforms the brand owner chooses. From a single destination, the brand owner can access both statistical data and perform content management.
Yellow Medya has also partnered with vSplash Tech labs to fulfill what the directory publisher projects to be thousands of online and mobile brand points of presence. Last month, Yellow Medya had more than 720,000 businesses listed in 600 categories. Its current content and syndication partners include Google, Foursquare, TomTom, TripAdvisor and Yandex.
Trevor Nadeau, managing director of Yellow Medya, will speak at the Search Starts Here event, which we are co-producing with the Local Search Association.
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Is this a stand alone product or a fully integrated platform that ties into every aspect of their business?
The big move that we anticipate over the next few years is that Yellow Pages companies around the world start building fully integrated business platforms that provide their SMB clients with integrated access to all marketing and communications channels as well as back office support (i.e. CRM, Project Management, etc).
At Service Central we’re about to launch our platform. Any local media company that doesn’t take this integrated approach will soon be left way behind.