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Zillow Starting to Add Realtor Reviews

On average, people only move every six years or so. So there isn’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding reviews of…

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The Washington Post Unveils Service Alley

The Washington Post continues ramping up its vertical strategy, launching Service Alley to provide leads for home and trade professionals. The site, which is a standalone and not directly linked to Washingtonpost.com, follows the launch of other Post verticals, such…

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Goby: Go Mobile (and Go Social), Event Marketers

Local consumers are looking beyond pure search when they are looking for family fun. That’s the unmet need that Boston-based Goby.com is trying to meet in its 350-category, events and family fun search site. The site is now reaching 500,000…

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Goby: Go Mobile (and Go Social), Event Marketers

Local consumers are looking beyond pure search when they are looking for family fun. That’s the unmet need that Boston-based Goby.com is trying to meet in its 350-category, events and family fun search site. The site is now reaching 500,000…

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Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on…

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