ILM West: Local Video for the Other 99%

During a late morning panel on Day 2 of ILM West, local video providers batted around the opportunity in bringing video advertising to the "other 99 percent" of small merchants. "We know it's evolving," said moderator Steve Passwaiter of this…

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Telmetrics Launches m.Call on iOS

In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it's bringing its m.Call platform to iOS. M.Call gives local search publishers and app developers the ability to capture data around the phone calls they're…

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ILM West: Local Media Reinvention 101

Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.…

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ILM West Keynote: Bob Pittman

When Bob Pittman launched his career in radio decades ago, he touted the virtues of advertising’s “big three” -- radio, TV and newspapers. All these years later, during his keynote address at ILM West 2011, Pittman was still bullish on…

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Telmetrics Expands Globally

The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for…

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