The events listings space has taken a number of twists and turns with Zvents trying to steer people to retail events as a business model, and also become a media driver in its own right; Eventful focusing more and more on Hollywood studios and TV shows to drive viral demand for their entertainment properties; GoldStar focusing on quiet, sophisticated events; and others focusing on social media and transaction hybrids.
Not everything has worked out as planned. Today, Zvents announced that it has been sold to eBay’s StubHub. For StubHub, which is a reseller/scalper of events, it will get a chance to work Zvents’ list of events from 140,000+ local marketers and promoters. Typically, 60,000 events are listed at any one time.
It — along with other eBay properties — may also seek to do more with Zvents’ large network of newspaper partners. But that would likely be a second phase, if ever.