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The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for search engines, agencies, publishers and other local search providers.

Telmetrics has been provisioning call measurement services in North America for more than 20 years. Europe has not been quite as active as North America in using call measurement, but that has been changing as more and more traditional and digital local search operators move to ROI or performance-based models that require precise measurement.

“There is global demand for call measurement as local search activity in Europe heats up and ad providers recognize the value of phone calls as a key performance metric. After a six-month beta and localized due diligence, we are now set up to support ad providers operating in Europe,” said Bill Dinan, president, Telmetrics. “Proving ad performance and monetizing ad results is crucial to global local search success and we are excited to expand our leading solution beyond North America.”

The markets in Telmetrics’ European rollout are Belgium, Denmark, Finland, France, Ireland, the Netherlands, Spain, Sweden, Switzerland and the United Kingdom.

Telmetrics has its heritage in providing call tracking for the Yellow Pages industry, which remains a key constituency. In recent years the company has expanded well beyond its base to serve the wider local search constituency. In the past year, we’ve written about Telmetrics’ making deals with Yelp, Vendasta and others.

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