As deals verticalize, we’re intrigued by opportunities for B2B plays. MarketSharing is offering deals tailored for SMBs (office cleaning discounts, office copier repair, etc.).
Now, Cardinal Health, a Fortune 20 company, has launched a pilot with Local Offer Network to provide up to 70 percent off professional health practitioner “consumables,” such as medical gloves, hand santizer gel, respirators, etc. Daily deals and multi-day deals are being offered.
“It boosts the purchasing power of medical, dental and veterinary practices of all sizes,” says LON CEO Dan Hess, who suggests that such “unique product and experience,” niche deal offerings are becoming one of the next big waves in the deals space. More generally, bigger ticket items are also coming on strong in the consumer market, such as medical procedures. “If all else fails, promote a deal with a laser in it,” he jokes.
Local Offer Network provides a white-label deal platform, aggregation and syndication network services. The 17-person, Chicago-based company operates in the U.S., Canada, the U.K. and Australia, and publishes about 7,000 deals a day. The company also produces and recently relaunched Dealradar, a personalized deal aggregator now in 130 markets.