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It’s hard to believe it’s already time to vote for sessions for South by Southwest 2012. Before we know it, the actual conference will be here. Seems like SxSW 2011 just ended.

The good folks at Loopt have put together a great session and invited me to moderate. And as they do at SxSW, the agenda is built from user voting on these submitted panels.

So if you like the looks of it, please vote here. And here are the session details:

The New Deal: Use This Service, Get a Payoff

Event Interactive 2012
Format Panel
Level Intermediate
Category Emerging Technology / Mobile


Alok Deshpande ‐ Loopt
Michael Boland ‐ BIA/Kelsey
Jon Fougner ‐ Facebook
David Wolf ‐ American Express


Using a mobile service should be like a gym membership…the more active you are, the more it should pay off, right? People’s expectations of technology have never been higher. They expect it’ll be easy and will work. When it comes to mobile apps, they’re thinking, “if I’m going to put my time into this service, I better get something back.” But what’s the payoff for a social app? The big, juicy offering social services have is relevance. Pulling out strands of data, a service can augment someone’s real-world experience. Because a service figured out you’re a burrito-loving vegan postman, you may want deals at trendy Mexican places near the post office. This individual intelligence translates to just-right deals (in place of cookie-cutter daily deals), tips from like-minded locals, travel advice, your soulmate and much more. Local, relevant information is a huge payoff that people really want, and it’ll thrive only on a smartphone. This session will explore the social-service payoff today and in the future.

Questions Answered

— How can local businesses / big brands leverage the spot-on relevance that social services are building?
— What needs to happen (technically) to make this give-and-take happen for consumers and social services?
— How can mobile information improve someone’s real world experience? Examples?
— Are people willing to divulge this level of personal information just to get wind of a good deal?
— Web and mobile – where does relevance matter more?

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