Radio Ink’s Tech Summit Recap

Radio Ink's "Radio Tech Summit" runs through today at Microsoft's Executive Conference Center in Mountain View, California. Media UK's James Cridland was the kick-off keynoter and asserted that "radio is not dead...but it must compete on content not platform." Cridland,…

Read More

EADP: Social Media Is ‘Tweet’

Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…

Read More

MerchantCircle Adds Request for Quote

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers who ask for quotes…

Read More

Yelp: Bienvenido a Espana!

Yelp expanded its international presence this week with the launch of Yelp Spain. Now the Spanish can read and share reviews about local businesses on a community site  in their native language. Though available throughout Spain, Yelp will initially focus its community…

Read More

San Francisco Opt-In Ordinance Passes

Yesterday, the San Francisco Board of Supervisors passed the opt-in ordinance that the Yellow Pages industry had vigorously opposed. Immediately following the vote, the Local Search Association (formerly the Yellow Pages Association) called on San Francisco Mayor Edwin Lee to veto the ordinance. The ordinance passed 10-1 but formal passage must wait until a routine “second reading” next week, which is likely to be a rubber stamp.

The ordinance is the first opt-in (where consumers must proactively choose to receive a print directory) measure to pass in the United States. While the industry sees opt-out (where consumers can choose not to receive a book) as a serious challenge, it has viewed opt-in as a lethal threat. Opt-in could decimate reach, increase costs and drive secondary operators out of business.

Proponents argue that in an era of declining usage, ubiquitous distribution is incredibly wasteful. if someone wants a book, no one is stopping him or her from requesting one under an opt-in plan.

The San Francisco ordinance is positioned as a “three-year pilot program” that will commence in 2012. The ordinance was proposed based on environmental concerns as well as concerns over the cost of disposing of unwanted phone books.

Read More