Yodle, a third-party SMB reseller, announced yesterday that it acquired ProfitFuel, a company that provides search engine optimization services to small businesses, for an undisclosed sum. David Rubin, previously CEO of Profitfuel, will now join Yodle as senior vice president of sales. ProfitFuel’s main service called Outrank is designed to generate inbound phone calls and emails by delivering prominent rankings for clients on top search engines.
Historically, Yodle focused its local online marketing services on small-business advertisers with larger budgets ($1,000+monthly) and national brand advertisers like franchises and manufacturer/dealer organizations. By acquiring ProfitFuel, Yodle has a combined 450-person product and sales force capable of reaching smaller businesses. These SMBs may have smaller marketing budgets, but they still want the accountability of measuring their marketing performance.