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Eniro Rolls Out Nordics PPC Ad Network

The Scandinavian directory and local search player Eniro has unveiled a pay-per-click advertising network, which it calls Scandinavian Ad Networks. The product leverages traffic from Eniro's own properties (including eniro.se, gulesider.no, krak.dk, and kvasir.no) as well as third-party partner sites…

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DemandForce Connect For Facebook Gins Up Demand From SMB Social Profiles

I first came across DemandForce because it was popping up in Google Maps a couple of years ago. DemandForce was started in 2003 by Rick Berry and Sam Osman to help dentists and auto shops market themselves online. Today, with more than 7,000 clients across a variety of local service verticals, it is a fast-growing local SMB software service company located in the Bay Area. I caught up with Bonnie Wang, DF’s manager of professional services, at SMX West today to get an idea of DemandForce Connect For Facebook, its recently launched social media service.

DF has three apps that help customers generate more demand from Facebook. People can request an appointment via the SMB’s Facebook page with DF’s Easy Scheduler app. Once a customer makes an appointment, it shows up in the SMB’s DemandForce dashboard and will show the source of the lead. Currently more than 1,000 DF clients are using this app. According to Wang, those businesses that are active on Facebook are seeing the greatest use of the app by customers.
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Internet, Streaming Radio and the Cloud

Speaking at the Credit Suisse Global Media & Communications Convergence Conference held in Miami, Florida, this week, Ted Cohen (Tag Strategic), Harry DeMott (Raptor Capital Management) and Eyal Goldwerger (TargetSpot) all agreed with Cohen's assertion that localization, personalization and recommendation…

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AT&T Next to Launch Daily Deal Site

The Wall Street Journal reported this week that AT&T Interactive will join the growing list of directory companies to launch a daily deal site. AT&T Interactive CEO David Krantz told The Journal that he believes AT&T could be "fast followers"…

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From the Department of Self-Serving Surveys

Social media? Overrated. Search marketing? Yesterday's news. Yellow Pages? Seriously? The real small-business marketing silver bullet is, apparently, the uniform. Yes, we're talking blue-work-shirt-with-a- logo-and-a-name tag uniform. According to a recent survey, conducted at Suffolk University's Sawyer Business School, the…

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AOL on Today’s Outside.in Acquisition

You've probably heard by now that AOL has continued its content acquisition streak by acquiring hyperlocal news and blogging network Outside.in. Outside.in will beef up Patch's hyperlocal content and also its team, as it continues the ambitious plan of cracking…

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Does Your Twitter Strategy Need Some #TigerBlood?

Not sure it's the right audience, but this tweet by the Red Cross is now the top tweet for #TigerBlood. I give them a Type A for creative use of current events to increase awareness. Can your business ride @CharlieSheen…

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The Local Reviews Ecosystem — Threats and Opportunities Abound

One of the slides we presented at last week’s Social Local webinar was from my Local Reviews Ecosystem post. We sped through it and given the brouhaha that has been bubbling up between Google and reviews sites like Yelp and TripAdvisor over the past year, I thought it might be of interest to repost it.
local reviews ecosystem

As I mentioned in the earlier post, in my survey of 20 SMB SEM consultants about their top social media client priorities for 2011, review generation and review management was by far the highest on the to-do list.

As you can see from the infographic, the ecosystem is complex, just like the entire local search ecosystem is complex — David Mihm’s chart on how local search services are connected deserves to be included in a Where’s Waldo book. But within that complexity lie amazing green fields of opportunity for innovation. Some thoughts on how you might approach the sector:

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