ILM East: Welcome to Boston

This afternoon at BIA/Kelsey's ILM East, Boston Globe publisher Chris Mayer got things going with remarks that shed light on how a traditional media company is transforming itself to a new digital era business model. His challenge is not finding…

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This Week in Social Local Media

LivingSocial stepped up to the plate Thursday with the ultimate daily deal. On the blog this week, Peter tells us that for every $5 donated for Japan Relief to the U.S. Red Cross, LivingSocial will match it.

Social dominated much of the news this week. I looked at how Google slowly continues to reveal its social search strategy, while Jed summarized Google’s Marissa Mayer’s keynote at South By Southwest (SXSE), the focus on Hotpot.

Jed wrapped up our continuous coverage of SXSW from the check-ins to the daily deals and how Twitter continues to save broadcast TV. (What a week.) Wait, there’s more. Mike told us about the mobile and social scene at ILM East, and Peter dealt us the details on Yellowbook’s Pat Marshall.

Here’s what we uncovered this week out there in the socialsphere:

Nobody Ever Gets Fired for Hiring Gilbert Gottfried
What happens when word come across on Twitter or Facebook as “tasteless, inappropriate and insensitive”? Aflac and Chrysler Group struggled to answer that question this week, according to Stuart Elliott. He tells us one expert calls it the “amplified effect” of social media and provides insight on what to do if it happens to you.

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Yellow Pages Kumbaya at City Hall

Today on the steps of San Francisco's City Hall gathered an assortment of directory industry advocates. With a proposed opt-in ordinance on the city supervisors agenda, industry advocates gathered to mount a vocal effort to bring logic to the forefront. While…

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Facebook Deals In for Deals

Facebook just took the next step in its Facebook Deals service by announcing that it plans to test Groupon-like offers. The service will get started in San Francisco, San Diego, Dallas, Atlanta, and Austin, Texas, the company said last week in a statement. It…

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ILM East: One Week Countdown

We're greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e., Monday-Wednesday). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com's local search, city guide and mobile services. Then we'll…

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This Week in Social Local Media

On the blog this week, Mike B. covered the big news about Foursquare’s new app and introduced us to Lolay. Jed shared some thoughts about the deal between Bing and The Dealmap to aggregate deals while AT&T announced its own group buying platform as did The NY Times. Jed also answered some questions about social media data from last week’s webinar and I previewed DemandForce’s new Facebook product.

And we shouldn’t pass up pointing to Charles’ post on the survey from Suffolk University that suggests the most overlooked element of small-business marketing is the uniform. The survey found 80% of general building contractors believe their uniform was more effective than Internet advertising. Really, no fooling.

Here’s what we uncovered this week out there in the socialsphere:

What the $%@! Did Your Agency Just Tweet?
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Chrysler had to fire its social media agency for tweeting smack about Detroit. No bail out for that tweeter.

Citibank Goes Long on Social
Citibank’s CEO spent a fair amount of his company’s annual report talking about how it needs to embrace social media (and make money), not necessarily in that order of course.

SCVNGR Combines Groupon and Foursquare
LevelUp, a new service from SCVNGR, teaches marketers how to combine game dynamics, social media and location-based services to turn customers into regulars, according to Erica Naone. SCVNGR, financed in part by Google Ventures, makes location-based services a game.

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