CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS’ television and radio websites in major markets, thus gaining exposure to millions of online and mobile consumers.
“A media powerhouse like CBS has deep relationships with small business advertisers,” said Neil Salvage, executive vice president of advertising at CityGrid Media.
The listings will appear across hundreds of websites and mobile apps through CityGrid, including search engines Google and Bing. The directory will include general business info, editorial and user reviews, insider tips, videos, photos and links to the businesses’ websites.
BIA/Kelsey’s Matt Booth first highlighted CityGrid in February 2010, stating that the company provides local content and local monetization in one package for large and small developers. CityGrid reaches more than 140 million unique users across 250 website and mobile sites. This step is one of many the network has made recently to expand its content offerings. Earlier this year, BIA/Kelsey reported on CityGrid’s move into the deals space.
CBS Local Media is CBS’ local broadcasting business segment. It aligns resources between more than two dozen CBS television stations and over three dozen CBS news, sports and talk stations with a focus on competing in the local marketplace. In August 2010, CBS Local Media launched CBS NewYork.com, the first website in the tri-state area to combine the best brands in local media and offer visitors a “local” New York experience. After debuting sites in 23 more markets, CBS Local is among the top 5 most visited local properties on the Web (comScore, February 2011).
Ezra Kucharz, president of CBS Local Digital Media, said, “By delivering to local advertisers cost-effective and efficient solutions for their marketing and sales needs, CBS is able to reach the active consumer interested in utilizing local search to make purchase decisions.”