The debut of BIA/Kelsey’s newest advisory service – Social Local Media – is fast upon us, with the launch set for Wednesday, Feb. 23, and an introductory webinar to follow the next day (2/24). Over the next eight business days, we are going to engage in a social media marketing campaign to give you a voice in shaping the program and its conversations.
Beginning today, we will utilize our Twitter, Facebook and LinkedIn pages, as well as this blog, to thoughtfully engage with you daily. We’ll share examples of the social data and insights that you will find in SLM. And most importantly, we’ll solicit your input through polling questions that will take the temperature of how different companies (SMBs, agencies, publishers, broadcasters, online pure plays, etc.) are implementing social media plans. Plus we’ll ask for your suggestions about how the webinar can address your biggest needs in social.
It’s fascinating to examine how players are identifying and approaching opportunities in the local social ecosystem, and the first thing we’ve seen is how social platforms have revolutionized how companies and their customers interact and share. We now want to put our own social media channels to work in order to learn more about your challenges, questions and needs in social so that we can appropriately address them on the webinar and throughout our coverage. Will you participate with us?