Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform.
The latest to jump into the game is NBC Universal, which paidContent reports has developed “The 20” to highlight selected Twitterers in all 10 of the markets where it has owned and operated stations. The effort, which is expected to zero in on politics, sports, culture, education and crime, complements NBCU’s The Feast, which focuses on Eat, Play and Shop content, and relies on NBC writers and aggregated content from the Web. NBC will periodically adjust its list of Twitterers.
The 20 launches after New Year’s in Washington, D.C., New York and San Diego and will roll out in the remaining markets throughout 2011.
NBCU VP Greg Gittrich is speaking on the Progressive Traditional Media panel at ILM:10 next week, alongside Peter Weinberger of Advance Internet and Stephen Weis of Hearst Newspapers.