I’m at the CTIA Mobile Conference in San Francisco this week, where there’s a healthy mix of product expos, sponsored events and the requisite booth babes.
But amid all the gadgetry, there are long halls of session rooms where countless discussion still seems to dwell on what a great marketing vehicle mobile is.
Seemingly unaware of how many times the phrase has jumped the shark, panelists still throw out the old “We’ve been saying it for years, but this really is the year of mobile.”
Behind the phrase itself is the elementary level of discourse that is pervasive in such panels: empty statements about mobile’s greatness. We get it, mobile is great.
The point is that it’s time to move the mobile discussion from “why” to “how.” There are myriad shades of mobile depending on if you’re a product developer an advertiser, an agency, a media publisher.
Let’s move that nuanced discussion to a point where we can take away some actionable knowledge. There were a few moments when this happened and coverage is forthcoming.