Neighborhood Site NearSay Wants to Take a Bite Out of Big Apple Clutter

As “the media capital of the world,” New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had “no idea what was going on in my neighborhood. I couldn’t even keep up with restaurants in the East Village.” That lack of district-level information inspired NearSay, a start-up site whose stated goal is to create a “custom neighborhood paper” for readers.

NearSay, cofounded by Sumner and David Pachter eight months ago, is both local and vertical, an important first step in addressing the definitional concerns that bug many hyperlocals. Geographical lines are drawn by district (Downtown Manhattan, Chelsea), with tabbed content categories for each of the coverage areas (local news, restaurants, nightlife, family and more). Readers can opt in to specific content interests for their neighborhood.

ScreenHunter_01 Sep. 28 09.49

The lean, seven-person staff includes no full-time writers. Instead, NearSay relies on an extensive network of bloggers and community activists (city council and community board members, for example) to do its heavy lifting. Bloggers are rewarded with promotion from the anchor site that not only points to their originating work, but also posts full writer profiles and incorporates a “most influential” ranking model to further incentivize. It’s part of NearSay’s mission to build a site “where you find people and content,” Sumner told BIA/Kelsey.

He stressed that a blogger advertising network, in the image of the TBD’s model in Washington, D.C., will eventually sprout, though it has yet to take shape. First business priorities are to build out premium listings through a self-service business directory and to capitalize on the booming online coupons trend through targeted neighborhood offers. This encourages greater personalization of deals and discounts (Tribeca families, for instance) and opens up additional inventory. Sponsorship of particular content and section features is another monetizable opportunity to be considered.

Then there is the challenge of a start-up site being discovered in New York. Just this month, The New York Times launched The Local East Village in conjunction with NYU, and as BIA/Kelsey’s Peter Krasilovsky detailed, Capital New York (currently online in beta) wants to make its mark with a hyperlocal site devoted to highbrow New York culture. Factor in the dailies, tabloids, NY Observer, New York Magazine, Time Out New York and others, and it’s a cluttered marketplace to be noticed in.

Sumner thinks that could actually play to NearSay’s advantage. “The issues is that it’s too cluttered. There is so much noise in New York. It’s a fundamentally different problem that we’re solving.” He hopes that a high recommendation score from early adopters, coupled with the reach of the blogger network, can spread the word about the site, which will expand to all of Manhattan later this fall and into surrounding burrows early next year.

This Post Has 2 Comments

  1. etiquette advice

    However, that will never fly if you want to be considerate in the modern work place.
    It is a fact that sauna bath can provide you the maximum benefits
    by exposing your parts to steam but rules of a particular establishment that you are
    using, especially regarding nudity should be adhered.
    Another way of showing hospitality is by serving you, even though you have not asked to be served.

  2. american standard airconditioning

    The flush valve will be the plastic part that attaches towards the toilet
    tank (the part the spot that the water to purge the bathroom .
    is contained); issues seems like a smokestack having a large opening at the end and a couple
    of hooks the location where the flapper is connected.
    An LDB file is employed once the database is now being shared among
    many users. Or maybe it could be more accurate to convey there is a special style of bias
    against these debt types, and may provide you with less credit if you are good, and penalize you terribly whenever you are bad.

Leave a Reply

Your email address will not be published. Required fields are marked *

five − three =