TBD Progress Report: Partnerships, Participation and Performance

Five weeks ago (Aug. 9), Allbritton Communications’ TBD — which re-branded WJLA-TV’s Web site as TBD.com and repurposed Newschannel 8 as TBD TV — launched in the greater Washington, D.C., metro to significant trade-press fanfare as a new model, and perhaps a new hope, for news coverage and delivery. So, with the initial hype having since dissipated, how is the TBD hybrid faring?

Allbritton Communications CEO Robert Allbritton tasked longtime digital media executive Jim Brady to head up TBD’s operations.  Recently, Brady took BIA/Kelsey inside TBD’s walls for a newsroom tour and a discussion of its ambitions.

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