Following up on our coverage and initial reactions to Facebook’s Places launch, my monthly column on Search Engine Watch digs a bit deeper. Below is the teaser and link.
As non-cave dwellers have likely heard, Facebook has launched its own location check-in service called Places. The monthly schedule of this column precluded a more newsy (and timely) take, but there is still much to examine.
Essentially, this Foursquare-like feature lets mobile users check in to any place in Facebook’s Places database (powered by Localeze). Check-ins are blasted back to users’ walls and their friends’ feeds.
In addition to the mobile facing feature, corresponding Place pages will exhibit details of the location, news feed, pictures, and a list of people who have checked in lately. Businesses can claim their places, much like Google’s identically named local product.