Two-for-one tickets from California cities to Cancun or Los Cabos were offered during a four-hour period to anyone who checked in at either SFO or LAX airports, or designated taco trucks in both cities. Thirteen hundred people checked in to one SF taco truck and 80 percent bought tickets.
These are amazing conversion rates and should push the ball forward for general advertiser demand and awareness for location-based mobile offers. The ball is already moving, but it will continue to accelerate as success stories like this come to light.
Loopt CEO Sam Altman espoused many of these ideas during his Keynote at our March Marketplaces conference, and it’s good to see one come to fruition. Also, don’t write off Loopt as the blogosphere focuses on the newest shiniest thing. It continues to grow, innovate and bring in real revenues — in ways that outshine media darling Foursquare.