Earlier this month, mobile video platform MobiTV released findings from its delivery of the 2010 FIFA World Cup suggesting that the larger the screen, the longer the time spent viewing. No surprise there, as total average minutes viewed for 5-inch screens (118) nearly doubled those of 2-inch screens (61).
While MobiTV and its counterparts — FloTV, Verizon VCast and Sprint TV, among others — see consumer adoption and usage rates surging, their media offerings are singularly national. All the essential TV food groups are on the menu — sports (ESPN), drama (USA), news (most prominent brands) and lifestyle programming (Oxygen, TLC).
Unaddressed is local programming, which raises the question, “Where is the mobile opportunity for local broadcasters?”