CEO Dan Hobin told BIA/Kelsey that the company plans to use the proceeds to “enhance the current content management system and search products” in its suite of services, as well as introduce new mobile and social applications for the platform. Mobile applications are expected to roll out later this year, with social tools to follow.
The local search marketing firm, which debuted as a specialist in the self-storage vertical, has since broadened to serve clients in multi-family housing and student housing. Capitalizing on the online migration of mid-market companies, G5 now serves more than 160 clients and 2,400 properties in its vertical sectors and nearly doubled its total revenues over the past year.
Hobin emphasized that Volition’s investment will enable G5 to explore growth into additional verticals, with no concrete timeline for when and where expansion could occur.
The Bend, Oregon, company touts its holistic G5 Platform, a five-tenet framework that allows SMBs to “manage, measure and optimize” their local online marketing strategy through SEO, SEM, tracking phone calls, measuring cost-per-customer acquisition and a host of other services. “People are getting more sophisticated and want better data and control,” Hobin said. “They’re looking for a platform that does everything … a complete solution.”