Social Features Boost Realestate.com.au Usage, Other Metrics
Realestate.com.au, the powerhouse Australian real estate vertical with more unique visitors than the next 19 competitors combined, has relaunched with a new social-oriented effort that
also integrates more advanced search capabilities and personalization. The relaunch was done using a real estate-centric version of Local Matters’ local search platform.
Realestate.com.au’s dominance of the market may have made the site less consumer friendly in the past, as agent needs had been the core focus. But the relaunch has had a direct impact on usage, to everyone’s apparent benefit.
The company says it has resulted in a 16 percent boost in average time on site, a 52 percent increase in sharing properties on social media sites and an 8X boost for its “Find an Agent” feature. It has also provided a wealth of metrics for agents, going from only two performance metrics to 22.