Gannett Broadcasting Goes Hyperlocal via DataSphere


DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting,

The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the DataSphere arrangement separate from Ripple6, its social media marketing unit, which was recently merged with PointRoll, Gannett’s rich media services company.

Seattle-based DataSphere, which received $10.8 million in funding and is partially owned by Fisher Communications, now has deals with at least five media companies and powers more than 300 local news sites. Among its media partners are Fisher, Raycom Media, Local TV and Hubbard Broadcasting. More than 1,000 SMBs are served by the Fisher sites in Seattle, Portland and Boise. The service had also been tested out on a limited basis by Cowles.

This Post Has One Comment

  1. Cathy Miller Beers

    Would love to talke with you about this. See our site listed and let’s talk the first week or so of July. Through our process we’ve found a lot of detail that I think would be useful to you.

    Thanks, Cathy Beers, CEO

    Feel free to call my cell as well: 309-642-9035.

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