You’ve probably noticed a series of aesthetic upgrades to this blog (OK, a complete overhaul). As part of that, we decided our breadth of coverage — everything from Yellow Pages to broadcast media to mobile — deserves some segmentation.
So in addition to this blog you’ve (we hope) come to know and love, we have a series of new blogs that represent our areas of focus.
Local Media Watch: The page you’re on now and the traditional Kelsey blog we’ve been writing since 2004. It will be the main tent that will include our longstanding coverage of all things local. Peter Krasilovsky will write most of the content.
Global Yellow Pages: As advertised, this will cover happenings in the directory space, which is seeing a great deal of transformation. As far as I know, it’s the only independent blog focused squarely on the space. Charles Laughlin will do the blogging.
Digital Strategies for Broadcasting: Representing the BIA/Kelsey program of the same name, the DSB blog will cover all the happenings of the broadcast world as they (like all traditional media) grapple with making the shift to digital. Rick Ducey and Mark Fratrik will be the blog meisters there.
Mobile Local Media: This will be my domain for writing about the collision of mobile, local and social media. There is obviously a lot happening there and I hope for it to be a go-to place for news in the sector, but more important, an extra layer of analysis for how it applies to local media.
There will be lots of overlap and cross posting. We’ll do our best to give you what you want in the most relevant and easy-to-digest ways, without cramming everything into one bucket. I encourage you to peruse each blog and utilize the RSS features to set up specific feeds you’re interested in. Lastly, all comments and feedback are encouraged and appreciated.