SuperMedia's EveryCarListed Taps Oodle for Added Exposure
EveryCarListed, SuperMedia’s auto vertical, will feature its dealer listings on the Oodle Network, which includes marketplaces on social media sites (Facebook, MySpace) as well as sites ranging from Walmart.com to Military.com. EveryCarListed advertisers will receive priority placements on the Oodle Network, which attracts more than 15 million unique users each month.
SuperMedia (then Idearc) acquired EveryCarListed back in February 2009. The auto site has more than 2 million new and used car listings. Between EveryCarListed and Superpages.com, SuperMedia has 12,000 car dealer advertisers.
This deal is one of a series of moves SuperMedia is making across several vertical categories to attract new users and advertisers. The company has also recently pushed harder into social media with its Twitter Coupons product, and created an answers product with a lead generation twist with AskLearnHire.