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YPA 2010: YP CEOs Talk Transformation

BIA/Kelsey's Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy, CEO of Berry, a Local Insight Media company; Mat Stover,…

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Spotzer Pivots Into Web Site Production

The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of Web sites. Spotzer, which is part owned by European Directories, is…

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Twitter Turns On the Ad Engine

As reported in The New York Times and elsewhere, Twitter has taken a big step toward more substantial monetization with a new "Promoted Tweets" program. It's essentially a form of search marketing, where sponsored tweets will take the top spot…

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Print Yellow Pages – Follow the Money

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle…

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SuperMedia Gains CMO; YPG Loses SVP-Sales

Directory publisher SuperMedia has appointed Sandra Crawford Williamson as the company's new EVP and chief marketing officer. She recently ran her own brand and sales strategy consultancy, and previously was COO of True.com, a relationship site. She has also had…

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Cool Item of the Day: Tagxedo

A new word cloud generator is on the scene (via TechCrunch) called Tagxedo. Word clouds were all the rage a couple of years ago as one of the iconic symbols of Web 2.0. blogs and social bookmarking tools everywhere were…

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