As my colleague Peter Krasilovsky notes below, eBay has rebranded its global classified company Kijiji as eBay Classifieds. Parallel with that announcement, the company has launched two new iPhone apps and some projections about the merchandise value it expects to move this year.

First, the data: eBay believes the GMV (gross merchandise value) it will move through mobile channels will reach $1.5 billion in 2010. This is compared with the 600 million GMV it registered in 2009. The company also announced that one item is purchased every two seconds on eBay mobile products.

The new apps meanwhile represent a streamlined feature set for sellers, as well an app to represent the newly minted eBay Classifieds. EBay’s primary app (main user-facing mobile app) is meanwhile available in 190 countries and eight languages, and has seen 8 million total downloads.

Both of today’s new apps will let sellers take pictures and list eBay auctions as well as push listings out to Facebook and Twitter. The seller app also comes with lots of tools to research items on eBay and get suggestions for how to present them, and how much to charge.

On the buy side, eBay’s primary app lets users bid on items directly from the app. On the iPhone version, this ties into PayPal for automatic fund transfers. The primary app also has an Android version and an iPad app is in the works for the device’s April 3 launch.

Video of the new apps in action are below:

Seller app

Classifieds app