Real-time reservations have moved beyond restaurants, hair salons and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch Web sites that integrate G5’s SEO and clickthrough solutions with unit availability, pricing, promotions and payment.
The effort allows United Stor-All to consolidate the Web presences of 80 facilities in 17 states and D.C. that it currently manages, while generating brand awareness and Web traffic for its storage unit owners. It is the first of several third-party integrations that G5 has planned for 2010.
“Integrating at the point of sale enables us to close the loop and truly track a new customer all the way back to the origination point online,” says G5 CEO Dan Hobin. “Our clients like to know that they have a managed service.” At the same time, Hobin says clients expect “full access” to their sites and want to be able to make changes at will.