Center’d Raises $1.9 Million in New Round
The year-end money deals continue. Today, The San Jose Business Journal reports that Center’d has raised another $1.875 million on top of the $6.5 million it previously raised. The two-year-old, mom-friendly local search and events planning site, initially launched as “FatDoor,” is led by former Yahoo Marketplaces head Jennifer Dulski and former Microsoft maps exec Chandu Thota. Among its board members is former <a href=”http://www.intuit.com”>Intuit</a> head Bill Harris.
The site is working to differentiate itself from competitors on the city guide side such as Citysearch and Yelp, and on the events side such as Eventful, Zvents and American Towns with an orientation toward mothers, and features such as “Sentiment Analysis,” which, like Marchex’s OpenList, semantically analyzes what people are saying about local places on the Web, sucking in information from local and travel review sites, review aggregators and blogs.