Thanks to all who attended DMS ’09. It was a successful show by all counts, with lots of good content and networking. I took away a lot of new perspective on the ongoing discussion about the Yellow Pages evolving sales channels to be more consultative and “agnostic.” Moving from product selling to solution selling was the order of the day.
This of course is a discussion that has been happening for the past few years, but it was refreshing to see it shift from the “why” to the “how.” Lots of talk about how mobile fits into the leads-based model that many publishers are moving toward.
This will require a great deal of help from the innovative mobile local search companies out there, and we can expect to see a lot of activity and channel partnerships bubble up in the coming months. Speaking of which, Interactive Local Media ’09 is right around the corner and will view some of the same issues through the looking glass of online and mobile pure-plays.