Localizing Content Is a Real Challenge in Digital Signage

Digital marketing agency John Ryan conducted a study of attitudes toward digital signage among more than 60 leading European and South African banks. Eighty percent expect financial digital signage to be in wide use in the coming years. However, one of the key challenges bankers see is in creating, localizing and managing content. To be most effective, digital signs need compelling and relevant content. John Ryan’s vice chairman, Bob Steele, concluded, “the ability to target messages to specific branches and screens, “has turned out to be far more laborious than anyone expected.”

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