Can Coupons Revive Yellow Pages?

Here is an interesting item from the local CBS station in San Francisco. Apparently a 20 percent off coupon in a San Francisco Yellow Pages directory (the item doesn't say which one) for the Rainbow Grocery in the Mission District…

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TV and SMS: A Conversation With SinglePoint

Today I had the opportunity to catch up with SinglePoint Marketing Director Philippe Poutonnet. SinglePoint powers all the text-in response campaigns for Bravo ("Top Chef," "Project Runway," etc.), MTV, Viacom and other top networks. This usually involves "American Idol"-style voting…

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SuperpagesDirect’s DM Card Pack

The extension of Yellow Pages’ reach via other media is well under way. We’ve seen versions of Yellow Pages advertising on the Web, CD-ROMs, billboards and interactive TV. And we've heard Yellow Pages advertising on various phone services as well.…

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MapQuest Launches iPhone App

MapQuest today announced the availability of its MapQuest 4 Mobile iPhone app. Its previous moves into the iPhone were limited to an iPhone optimized site, otherwise known as a Web app. MapQuest 4 Mobile is a native app, which can…

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TKG Data and Analysis: A Weekly Recap

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. More Evidence of Online Video Effectiveness We've heard a few (admittedly anecdotal) claims of SMB video's effectiveness in raising…

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More Evidence of Online Video Effectiveness

We've heard a few (admittedly anecdotal) claims of SMB video's effectiveness in raising clickthrough rates and engagement levels from those that have begun to offer it. The numbers we've heard from the likes of eLocalListing, Weblocal.ca and Brownbook are that…

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Cummings to Join DMS Keynoters

Yesterday, Chris Cummings,Yellow Pages Association chair and Marquette Group CEO,   accepted our invitation to deliver a featured presentation at Directional Media Strategies '09. He will speak on the event's opening day, Sept. 22. Cummings joins a powerful list of…

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The Psychology of Smartphones

We often take a look at smartphone penetration in economic and technological terms -- i.e., what will smartphone capability do for the growth of the mobile Web audience and for mobile local search? The New York Times today examines smartphones…

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